LARGEST REGIONAL TOURISM FAIR OPENS ON FRIDAY

BANJA LUKA, FEBRUARY 24 /SRNA/ - The International Tourism Fair will open in Banja Luka on Friday, February 27, featuring more than 150 exhibitors, with Serbia as the partner country.

According to the organizers from RS Consulting, the Banja Luka 2026 International Tourism Fair will bring together more than 150 direct exhibitors from Republika Srpska, BiH, Serbia, Slovenia, Montenegro, Hungary, and Turkey. Admission is free, and this year's fair, held under the slogan "Discover, Connect, Promote, Inspire," further strengthens regional ties. Marko Radić, a member of the fair's Organizing Committee, said that the importance of the event is also confirmed by the support of the Government of Republika Srpska, the Ministry of Trade and Tourism of Republika Srpska, the Ministry of Foreign Trade and Economic Relations in the Council of Ministers, and the City Administration of Banja Luka. He said that this is a unique opportunity to see the region's best tourism offerings in one place, exchange experiences, and draw inspiration from new ideas. "Visitors will enjoy discovering new destinations. For tourism professionals and agencies, this fair represents an irreplaceable opportunity to expand their network of business contacts and strengthen their market position through direct dialogue," Radić said. In addition to the exhibition segment, the fair serves as a key platform for networking among tourism professionals. The program includes a panel discussion on current trends, presentations by business entities, and the traditional awards ceremony recognizing the most significant tourism achievements of the past year. The official opening is scheduled for Friday at 13:00. Opening hours will be from 10:00 to 18:00 on Friday and Saturday, February 28, and until 15:00 on Sunday, March 1.